Why Speed Is Essential For Online Betting
- Fred Malia
- Jul 12, 2017
- 3 min read
If you think back just over a decade ago the only way you can place bets on a sport was to go into a bookmaker. However, in this day and age with the huge advances in technology placing bets is never been easier. The real buzzword in 2017 is real time gambling.

Most people would think that the ability to offer this was only be available to those large online bookmakers. But this is not the case. Of course the big bookmakers do indeed have their own custom-made systems which will cost many millions of dollars and would have staff monitoring them around the clock.
In recent years software houses have developed a system called pay per head. In my opinion this is a fantastic opportunity for those wanting to set up their own bespoke bookmakers or online sports books.
The way pay per head software works is essentially outsourcing all of the tedious tasks of bookmaking to the software providers. You of course retain full control over any limits you may want to impose on certain players but you only pay the software house a small amount per active player per week.
Pay per head software then enables you to concentrate on managing your business and bringing in new customers while they deal with the everyday tasks of monitoring lines.
Because the systems are developed by very clever developers they understand the absolute need for high speed service. Because real time is the new buzzword is essential that any data is passed literally in real time without delay. Personally I use a software called Premier per head but there are lots of different options out there.
The reason I use this software company is because I know that they know the importance of a stable and speedy connection. As well as having their main servers they all have backup redundancy which means should the main server then the backups will instantaneously kick in so there is no loss of service to your business.
You should remember that not only can you have the ability for people to play online they can also play through apps which you can allow them to download. By doing this the apps have to be served from another server which again needs to be ultra fast and ultra reliable.
If you think about how much this kind of infrastructure will cost you should you were to build your own stand-alone system the kind of money you would be thinking about is phenomenal. This is why starting your own bookmaker really isn’t that hard these days because pay per head gives you the opportunity to do so for a bare minimal of cost.
Having the ability to operate in real time keeps your customers happy and in all honesty if you didn’t offer this the chances are they wouldn’t sign up with you but also it allows you to monitor all of your client’s activities in real time.
The software will allow you to set lines and hard limits for certain players. You may even wish a certain player to have in increased limit which you can set as you wish through the software.
My advice is to get in touch with the paper head provider and asked them for a demo and even a free trial to the can see for themselves exactly how awesome this kind of software is. You just need to trust me this will revolutionise your business and keep you ahead of the curve with technology.
Comments